UX/UI · Product Design

Transforming Elgato's Digital Experience for Creators

Role: UX/UI Product Designer, Page Design, Content Architecture

Client: Elgato (Tech brand for creators, Corsair Group)

elgato client

Collaboration with Elgato

Elgato, a company specializing in audiovisual technology for content creators, offers a range of products designed to enhance production quality and workflow for creators on platforms like YouTube and Twitch.

My role in this project was to support Elgato’s internal design team by improving the UX and structure of key content areas across their product ecosystem.

I had the pleasure of working with Elgato to create product detail pages, user manuals, and new service-focused pages — all aimed at building a more intuitive and consistent experience for creators, whether they were exploring new hardware, comparing tools, or diving into learning resources.

Content Pages

One of my key projects with Elgato was enhancing their digital platform for content creators. This platform offers downloadable assets and tools that integrate with Elgato hardware like the Stream Deck and Wave Link. My role was to refresh the page by analyzing its key features.

  • Product Overview Pages
  • Comparison and Feature Highlights
  • Learning Resource Sections


The goal was to bring clarity to dense product information, making it easier for users to find what they need and understand how Elgato tools work together.

elgato-marketplace
MacBook-marketplace

As the designer for this project, I created new UI elements that are visually captivating, easy to interact with, and clearly convey what each feature includes. A significant challenge was developing reusable components for future designs while ensuring unique elements for this page. This required extensive collaboration with developers to meet our goals and expectations.

I worked within Elgato’s design system to improve page structure, simplify navigation, and enhance consistency. This included reorganizing content, refining UI components, and balancing usability with brand goals. Final mockups were delivered ready for development.

marketplace02.1
marketplace01.1

Integrating Elgato Key Light Features

One key area of improvement involved redesigning the experience around Elgato’s Key Light ecosystem. I helped restructure how these tools are presented from feature comparisons to app connectivity to give users a better sense of how the system fits into their daily workflows.

The updated pages support a smoother user experience, better reflect product value, and simplify the decision-making journey.

This project strengthened my skills in designing for complex hardware–software systems and collaborating with large, distributed teams using shared design frameworks.

keylight

Project Challenges & Solutions

The program needed to speak to creators from different countries, backgrounds, and content styles.
→ I created a clean, inclusive layout with flexible copy and visual modules, making it easy to localize and adapt for different markets.

The existing content lacked hierarchy and didn’t guide creators through the process.
→ I restructured the layout to focus on key actions, learn, apply, join using visual cues and clear CTAs to make the path intuitive.

The brand needed to feel professional without losing the energy of the creator space.
→ I used Elgato’s system fonts and color palette but softened the layout and language to feel more inviting and creator-friendly.

Feature work

Let's talk

Ready to bring your next idea to life? I’d love to hear about your project. Whether you need UX/UI design, a content-first website, or a fast no-code build, I’m here to help turn your goals into real, user-friendly solutions. Let’s create something meaningful, and launch it together.

© 2025 Andrea Hernández. All Rights Reserved.