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Easypeasy

UI/UX design​ · WordPress · Content Architecture

Transforming Digital Experience GEODT

Role: UX/UI Designer Strategy, Content Architecture

Client: GEODT Heavy Equipment & B2B Trading Company

drilling-case

Enhancing GEODT's Digital Presence

GEODT is a heavy equipment brand looking to modernize their digital ecosystem and improve B2B buyer journeys. The goal was to elevate their visual identity and transform complex technical content into a clear, trustworthy experience — while increasing lead generation.

My mission was to modernize the website, align it with current trends, enhance user experience, and ensure mobile compatibility. We aimed to create a platform that resonates with the local market, strengthens credibility, and improves SEO.

showcase geo website
MacBook_mockup
MacBook-mockup1

I led the UX/UI direction and content strategy to help GEODT reposition their digital presence with a seamless multi-platform experience. Starting with site audits and user flow analysis, I crafted a streamlined product journey; from intuitive browsing to clear calls-to-action, to guide users from curiosity to conversion.

The previous site lacked cohesion and modern appeal, so I focused on simplifying navigation, strengthening visual identity, and integrating interactive elements that reflect the high-tech, professional nature of GEODT’s services.

Content Pages

The content across various pages was outdated and poorly organized, failing to effectively communicate the brand’s offerings and values.
Solution. I revised the content and proposed new layouts for key pages to effectively showcase the content. What I delivered:

  • A modular web system that adapts across desktop, tablet, and mobile
  • New content architecture for both product pages and brand storytelling
  • Optimized page flows for faster access to quotes, and support
  • A clear visual system blending bold typography with industrial yet modern aesthetics
  • Mobile-first UX decisions to support on-site teams and quick decision-makers

product-page-geo
used-equipment-page
drilling tools page
spare-parts-page

A Modern Platform for Growth

The redesigned website prioritizes user experience with intuitive navigation, reducing the number of clicks needed to access key information. It is fully responsive, ensuring optimal performance and usability on smartphones. The platform resonates with the local market through region-specific content, visuals, and localized SEO strategies.

To conclude, the comprehensive redesign of the GEODT website has resulted in a modern, user-friendly, and mobile-compatible platform. It effectively showcases the company’s expertise, resonates with the local market, and enhances its online presence, ultimately driving more traffic.

contact - request quote

Enhancing Alisa Trading's Digital Presence

As part of the GEODT group, Alisa Trading operates in the international trade of high-quality commodities. The challenge was to distill the company’s broad scope into a clean, one-page website that builds trust and speaks clearly to both local and international partners.

I focused on creating a streamlined user journey that communicates the company’s core services, values, and contact channels at a glance. Through concise messaging, refined layout, and SEO-optimized structure, the new site reinforces credibility while improving discoverability online.

Mockup Scene - alisa
Mockup Scene - alisa

Project Challenges & Solutions

The platform served engineering teams with dense, product-specific data.
→ I collaborated with the product owner to simplify the architecture and created clear entry points for different user roles.

The existing experience felt flat and disconnected from the brand.
→ I introduced a modular design system with color-coded components and iconography to bring clarity and energy.

The team was split across departments and had limited time.
→ I set clear priorities early, used Miro to run workshops remotely, and organized feedback in stages to keep the project moving smoothly.

Mockup alisawebsite

Feature work

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Let's talk

Ready to bring your next idea to life? I’d love to hear about your project. Whether you need UX/UI design, a content-first website, or a fast no-code build, I’m here to help turn your goals into real, user-friendly solutions. Let’s create something meaningful, and launch it together.

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