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Social Media · Branding

Blue Indigo Yoga's Holistic Social Media Strategy

Role: Brand & Content Strategist Social Media, Visual Identity

Client: Yoga & Meditation Retreat Center (Cambodia-based)

blue indigo

The Oasis of Tranquility in Cambodia

This year, I had the pleasure of collaborating with Blue Indigo Yoga, a peaceful wellness retreat in Cambodia known for its focus on meditation, healing, and slow living. While their physical space offered deep calm, their digital presence needed a more cohesive brand voice and clearer structure.

The goal of our collaboration was to enhance their visual identity and content strategy, helping them connect more meaningfully with both new and returning guests, attract more people to their offerings, and grow long-term brand awareness in a way that stayed true to their values.

Serene Elegance Rebrand

bindigofacilities

The new branding features calming blues and neutrals, evoking serenity. The modernized logo, with its sleek, minimalist designs, and the clean “Alta” and “Montserrat Classic Reg” fonts enhance readability and style. This refreshed identity reflects Blue Indigo Yoga’s commitment to a serene and holistic wellness environment, aligning with their core values of tranquility, simplicity, and community.

BLUE INDIGO - Brand identity

Serene Elegance Rebrand

bindigofacilities
The new branding features calming blues and neutrals, evoking serenity. The modernized logo, with its sleek, minimalist designs, and the clean “Alta” and “Montserrat Classic Reg” fonts enhance readability and style. This refreshed identity reflects Blue Indigo Yoga’s commitment to a serene and holistic wellness environment, aligning with their core values of tranquility, simplicity, and community.
BLUE INDIGO - Brand identity

Collaborating with Blue Indigo Yoga​

I worked on both the visual rebrand and the social content strategy, aligning the look, voice, and flow of Blue Indigo Yoga’s online presence with the calm, mindful spirit of the retreat itself.

  • Developing a tone of voice that felt grounded, warm, and true to the brand
  • Defining content themes based on their core values: breath, stillness, and natural rhythm
  • Creating a flexible visual system for social media (templates, colors, type)
  • Designing and planning engaging content for Instagram and Facebook
  • Building a content calendar with visuals, captions, and brand-aligned storytelling
  • Tracking performance metrics to adjust strategy and improve engagement
  • Supporting the team with tools and systems they could manage long-term


The result was a content strategy that felt intentional and easy to sustain, helping the brand grow its reach while staying authentic.

some content
blue indigo case
blue indigo case
content_instagram
Post de instagram

Collaborating with Blue Indigo Yoga​

I co-created a full Instagram content system with the founder — including post types, writing guidelines, and visual assets designed to reflect the brand’s slow, mindful rhythm. We focused on intentional storytelling, using themes like breathwork and nature, and developed evergreen content for recurring programs to reduce workload. The result was a sustainable, authentic strategy that helped Blue Indigo connect with a calm, global audience.

Phone Mockup Instagram

Collaborating with Blue Indigo Yoga​​

I co-created a full Instagram content system with the founder — including post types, writing guidelines, and visual assets designed to reflect the brand’s slow, mindful rhythm. We focused on intentional storytelling, using themes like breathwork and nature, and developed evergreen content for recurring programs to reduce workload. The result was a sustainable, authentic strategy that helped Blue Indigo connect with a calm, global audience.

Phone Mockup Instagram

Project Challenges & Solutions

The client wanted a soulful feel but also needed the site to drive bookings and clarity.
→ I created a calm, minimal layout that reflected the retreat atmosphere, while structuring content to guide users clearly toward action.

The original materials were fragmented and lacked hierarchy.
→ I reorganized everything into a simple, intuitive flow — aligning visual rhythm with key user questions and retreat benefits.

There were few high-quality images available for the new pages.
→ I worked with subtle color, typography, and layout to maintain consistency and warmth without relying on heavy visuals.

Feature work

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