Hey, I'm Andrea

I’m a multidisciplinary designer with a focus on digital product design and UX/UI thinking. I create intuitive, user-centered experiences that align strategy, function, and aesthetics, while ensuring every design decision supports real-world needs.

I work across product, branding, and content strategy, crafting visual systems and narratives that help brands express themselves and connect meaningfully. I bring clarity, care, and adaptability to every project, whether solo or in remote teams.

To bring this approach to life, I started EasyPeasy—a creative studio where clarity meets intention. It’s where I support brands in shaping thoughtful digital identities rooted in strategy, not just aesthetics.

If you’re curious to explore more, you’ll find my CV and a short PDF introducing EasyPeasy just below.

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In the Office: Dedicated Worker and Comfort Lover

I value transparency and inclusion throughout the design process. From kickoff to delivery, I make sure my collaborators and clients stay informed and involved. Regular check-ins, visual documentation, and remote-friendly tools help keep everything smooth, efficient, and human.

communication

At my previous agency, I created and led a weekly creative session called Good Soup — an interactive space to share ideas, challenge each other, and stay connected as a team. We discussed various design topics, challenged each other with quizzes, presented new ideas, and simply had fun. It wasn’t just about design – it was about fostering a strong, supportive team.

good soup meetings

I worked closely with developers, marketers, and clients, maintaining open communication and leveraging each other’s strengths to ensure smooth project execution. Whenever we felt unsure, we held small training sessions to support each other. I suggested different methods for practicing together to improve our presentation skills, particularly for client meetings, ensuring we could confidently deliver strong and effective presentations.

working clients

I see design as a way to solve problems creatively. I like turning messy or unclear ideas into something simple and useful. I ask questions, work through different options, and try things out until we find what works — for users, for the team, and for the goal.

problem solving

Beyond Work: Passionate Traveler and Challenge Enthusiast

Tech Curiosity
From exploring AI tools to discovering new workflows, I’m always experimenting and learning.

Wellbeing: Nature lover, Foodie, (experimenting with routines, sports, habits for optimal health)

Latest Interests: Human Design, Vinyasa yoga — all practices that help me stay grounded, focused, and connected to how I work and create.

Travel: Immersing myself in local cultures inspires me and sparks ideas. Traveling slow (often in Southeast Asia or Southern Europe)

I find joy in creating a welcoming space for others, whether it’s hosting workshops at my place or attending vibrant events like music festivals, parties, and conferences. This allows me to share knowledge, connect with like-minded individuals, and strengthen bonds with existing loved ones (friends and family) while also forging new connections.

New Release

I’m excited to share the release of my first book design project — crafted in collaboration with a talented writer and eco-lover. This visual piece celebrates storytelling through emotion, texture, and thoughtful design.
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Let's talk

Ready to bring your next idea to life? I’d love to hear about your project. Whether you need UX/UI design, a content-first website, or a fast no-code build, I’m here to help turn your goals into real, user-friendly solutions. Let’s create something meaningful, and launch it together.

© 2025 Andrea Hernández. All Rights Reserved.